Two calculators: one wins the farmer, one supports the bigger sale

PART OF A LARGER SYSTEM

Radio advertising creates interest but cannot answer the question a farmer actually has: what would this cost for my operation? A product page describes benefits in general terms. Until the number is about their own herd, the interest has nothing to attach to, and nothing pulls the farmer towards a stockist.

Larger commercial opportunities have a different version of the same problem. A substantial operation weighing Stalosan F against what it currently uses needs more than a headline estimate: it needs the full commercial picture, put together credibly enough to stand up in a purchasing decision.

Both problems have the same answer at different depths: let the numbers do the selling. For the farmer hearing a radio ad, that means a personal estimate from a simple slider, with the path to a stockist directly after the result. For the larger opportunity, it means a rigorous comparison a salesperson can sit down and build with the customer. Education does the selling at both ends of the market.

The calf pen calculator: an eight-week estimate on the Stalosan F website where the farmer sets the number of calves on a slider and sees the estimated cost of treating pens with Stalosan F alongside the cost scenario it compares against, calculated live. From the result, the journey continues to the stockist locator.

The commercial application and competitor-cost comparison calculator: a deeper tool that models a specific operation, accounting for herd size, calving period, the competitor product currently in use, application frequency, product volume and cost, and the labour involved, and produces a comparative commercial outcome. It has been used to support larger sales opportunities, where the decision needs the whole picture rather than a quick estimate.

Both carry the same premium presentation as the rest of the brand work, because a tool that looks like a gimmick undermines the product it sells.

Advertising creates the moment, the calf pen calculator makes it concrete, the locator makes it actionable, and the stockist who receives the visit has been educated through the onboarding sequence. The commercial calculator works one layer up, equipping the sales conversation itself, with the activity recorded in the CRM and visible in management reporting. Each tool multiplies the others, which is the point of building them as one system.

Stalosan F's advertising now lands somewhere purposeful: a visitor can move from hearing about the product to holding a personal estimate to knowing their nearest stockist in a single sitting, at any hour. Larger opportunities are supported with a commercial case built from the customer's own numbers rather than a brochure claim. As with all client results, we publish no opportunity values.