The conversation began the way most website projects do: the site was dated, slow and difficult to use on the phones most people research venues with, and it needed replacing. A standard redesign would have delivered a better looking version of the same commercial machinery.
Behind it sat the real constraint. Event pricing moved with dates, guest numbers, spaces, packages and options, so every enquiry meant a staff member assembling a quote by hand, and a manual quote took approximately one hour once staff were available to prepare it. Outside business hours, pricing questions simply waited.
A venue sells against other venues, and the customer who cannot get a price keeps looking. Interest arrived constantly, but the gap between question and answer meant enquiries drifted away before anyone at the venue knew they existed, and there was no record of who had priced an event and walked away.
HPCR identified an opportunity that had not previously been considered and recommended a more ambitious approach than a standard redesign. The venue's most valuable commercial asset was its pricing knowledge, and built into the website as an instant pricing system, that knowledge could answer customers immediately, around the clock, and capture every enquiry by name.
The previous website on desktop and phone. Interest arrived here, but every pricing question waited for a manual quote.
1 hour
to prepare a manual quote, before
Once staff were available to assemble it. Outside business hours, pricing questions waited.
