The pricing tool that produces 20 to 30 enquiries a week

Event pricing is genuinely complicated. It moves with dates, guest numbers, spaces, packages and options, so every enquiry meant staff working out a quote by hand and the customer waiting for an answer. Outside business hours, nobody answered at all.

The previous website made it worse. Most people research venues on a phone, and the old site was slow and hard to use on mobile, so potential clients drifted away before they ever enquired.

A prettier website with a contact form would not have solved either problem. Generic quote plugins cannot carry real event pricing logic, and a form that answers "we will get back to you" still leaves the customer without the one thing they came for: a price.

We started with the pricing itself: how quotes were actually assembled, which variables moved the number and which rules had exceptions. That logic became a pricing engine the venue can maintain, with prices and rules adjustable without a developer.

Around it we designed the Plan Your Event experience: a guided flow, built mobile-first, where a visitor chooses their event type, date and options and sees a live price immediately. Every use captures a name and contact detail, so an anonymous browser becomes a real enquiry.

The published results from launch: more than 150 enquiries in the first five weeks, a five times increase in enquiries across web, phone and email, and name and contact details captured on every enquiry. The tool has continued to generate 20 to 30 enquiries a week, including through quieter periods, and the increase in bookings covered the cost of the build within those first five weeks.