summary
Groundswell Wash
Client: Groundswell Wash
Industry: 4WD Cleaning Products
Challenge: Extremely slow website, poor return on advertising spend, limited budget
Solution: Strategic plugin reduction, high-performance hosting migration, targeted performance optimisation
Outcome: 65% performance improvement, 15% higher conversion rate, $1,850/month increased revenue
how it started
The Challenge
Our client approached HPCR Technology after months of underwhelming online performance. Their website—although professionally designed—was frustratingly slow, with page load times between 5 to 8 seconds. This sluggish performance created a poor user experience, driving potential customers away and wasting their hard-earned marketing budget.
Despite the investment in digital advertising, their return on ad spend was low, and conversion rates were well below expectations. To compound matters, the website had been built by another agency using over 40 separate WordPress plugins, many of which were redundant or inefficient, significantly bloating the site and contributing to poor performance.
With a limited budget to work with, the client needed a solution that was both effective and cost-efficient.
what needed to be done
Our Approach
HPCR Technology focused on delivering maximum impact without a full redesign—a practical approach aligned with the client’s financial constraints. We proposed a multi-phase strategy beginning with:
Website migration to our high-performance hosting platform, engineered specifically for speed and stability.
A full plugin audit, reducing the plugin count by more than half to relieve server load and streamline the site’s backend.
Implementation of essential on-site performance optimisations, including script deferral, image optimisation, caching, and database clean-up.
This lightweight yet strategic approach allowed us to transform performance without a complete rebuild—preserving existing design elements while dramatically improving how the site functioned under real-world conditions.
our teams dedication
The Results
The improvements were immediate and measurable:
65% increase in website performance
(Page load times reduced from up to 8 seconds down to 2.8 seconds)
15% increase in conversion rates
30% reduction in bounce rate
Perhaps most importantly, these changes directly impacted the bottom line. With no increase in advertising spend, the client saw a $1,850/month increase in revenue, thanks to the improved user experience and higher engagement.
These results also contributed to a lower cost per acquisition and a higher lifetime customer value, making their marketing significantly more profitable.
The Ongoing Journey
This client continues to partner with HPCR Technology as they work toward a full website redesign. In the meantime, they now have a fast, responsive, and far more reliable platform to grow from—one that works with their marketing efforts instead of against them.
While the improvements so far have delivered substantial results, the potential doesn't stop here. With the opportunity to complete a full website redesign, we anticipate even greater performance gains—reducing load times to between 0.5 and 2 seconds. Achieving this level of optimisation would further enhance the return on marketing investment by reducing bounce rates and boosting conversion rates, ultimately driving even stronger business outcomes.
